SMA Tourism

Member Profile

Commercial practice

Diagnosis and planning: we diagnose authenticity and competitive advantage, what the market wants and isn’t getting, what experiences are driving the brand and what products need invigoration. Product development: we reinvigorate and develop experiences that meet unfulfilled customer needs, leaving the destination or business more competitively positioned to attract greater market share and customer yield. Feasibility studies: through our development and operational experience, we apply market testing, development costing, risk analysis and investor procurement to help get political, funding and operational support for catalytic projects.

Contact Details

For further information contact:

Simon McArthur, Managing Director
SMA Tourism

8 Shearwater Place,

Tea Gardens, NSW

Australia 2324

M: +61 427 240664

simon@smatourism.com

www.smatourism.com

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About this member

SMA Tourism work on tourism development, providing our clients with unbiased, frank advice and strategic choices designed to protect or establish long-term sustainability of tourism businesses and destinations. We work in the special interest tourism, principally nature tourism, ecotourism, cultural and heritage tourism, health, well-being and spiritual tourism. Our core strength is in developing innovative experiences that reflects specific target market needs to strengthen the competitive advantage. Our team is totally capable of being creative and analytical at the same time – we generate innovative experiences and can test and verify their strength. We have worked as developers and operators, so we understand the pragmatics of implementation. All of our work aims to make tourism more sustainable. We are an international firm with projects continuously occurring across the World, especially Africa, South America, the Caribbean and the Pacific.